THE DATES FOR THE 29TH ANNUAL BOSTON FASHION WEEK HAVE BEEN ANNOUNCED!
SEPTEMBER 30 — OCTOBER 7, 2023
We’re excited to share that Boston Fashion Week 2023 will mean the return of partnerships with many community leaders in the Greater Boston area.
Mark your calendars! Save these dates.
The week will open on September 30th in partnership with Cambridge Science Festival’s Fashion Day.
A week-long series of midday and after-work programs will culminate in a closing night event on Saturday, October 7th in Downtown Crossing as part of our partnership with Downtown Boston BID.
GlamSlam will return on Friday, October 6th with Bethany Van Delft at the helm thanks to our partnership with WBUR CitySpace.
AR experiences will continue to be an integral part of the week thanks to our partnership with the augmented reality platform Hoverlay AR.
There is much more in the works, so check back here and on our social media channels for updates!
OPEN RUNWAY RETURNS!
Downtown Boston BID will be hosting the Boston Fashion Week initiative that provides a platform to fashion designers at every stage of their careers, including student fashion designers. Open Runway is an open-air fashion show on The Steps in Downtown Crossing which takes place on Wednesday, May 24, 2023, at 12 noon.*
Using the same premise as an open mic night for singers and comedians, Open Runway provides an opportunity for local fashion designers to show their creations to the public. There is no charge to participate as a designer, but a pre-registration is required.
Join Jay Calderin, the Founder and Executive Director of Boston Fashion Week, and a host panel of industry leaders as they celebrate a diverse collection of unique designs and bold fashion statements created right here in the Greater Boston area.
The event is FREE and open to the public.
*Rain date: Wednesday, May 31, 2023, at 12 noon.
Want to be a part of it?
Register to participate as a fashion designer HERE!
Welcome the 28th annual
Boston Fashion Week!
#fromthefounder
It’s a special year for us.
In addition to the traditional mix of runway shows, parties, and shopping that happens this time of year we wanted to give people something to talk about in addition to whatever the latest trends might be.
After a conversation with Valerie Fletcher, the Executive Director of the Institute for Human Centered Design I couldn’t get something she said out of my head.
“Who is left out?”
That question challenged me to think differently about programming content for this year’s Boston Fashion Week.
We’ve reached out to designers, artists, businesses, museums, schools, and other members of our community to help us inform the themes for each of our AR galleries.
We’ve chosen a theme that relates to fashion for each day of the week in hopes that meaningful conversations around fashion will be one of the most rewarding elements of this year’s festivities.
I followed up with Valerie to ask her if she’d share a message with the BFW community.
“The key to including the folks so often left out is the next step in making it real: listening to what people not like you want and need in order to be included.
The risk is to make a commitment and assume that your intuition will guide you to make it work. Design students are sometimes inculcated with the notion that they have magical powers to understand what others need.
Making sure that those often out are brought in requires creating opportunities for listening with openness to learning.
They are the experts.
It can be humbling but also opens a route to creativity.”
— Valerie Fletcher
Executive Director
Institute for Human Centered Design
In addition to thanking Valerie for the wisdom she shared, I need to thank the organizations that helped us reach beyond our own community to connect with many of the incredibly talented people and interesting content featured throughout this year’s Boston Fashion Week.
Isabella Stewart Gardner Museum
Massachusetts Historical Society
Fabric Discovery Center - UMass Lowell
Massachusetts College of Art + Design
School of Fashion Design, Boston
Be sure to take time to enjoy all that our regional fashion community has to offer this week and for the season ahead!
All my best,
Jay Calderin
Founder & Executive Director
Boston Fashion Week
Cambridge Science Festival: FASHION DAY
SATURDAY, OCTOBER 8
IN-PERSON
Kendall/MIT Open Space,
Cambridge, MA
FREE
Some events throughout the day require reserving a free ticket in advance due to limited space.
Cambridge Science Festival and Boston Fashion Week present a celebration of SMART fashion.
Join us in the Festival Zone for a day of runway shows, exhibitions, discussion, and interaction with designers, makers, engineers, brands, artisans, influencers, and the public.
Wearable tech to smart clothing, from future fabrics to the accessories you won’t be seen without – come experience the next generation of science in fashion.
BFW-AR: SCIENCE + TECHNOLOGY
SATURDAY, OCTOBER 8
AUGMENTED REALITY GALLERY
LIVE: Saturday 10/8
This gallery is dedicated to exploring fashion’s new frontiers.
The images featured in this gallery include:
Animated 3D model by AK Liesenfeld of Punkt VR.
Fashion images/video by Afsha Iragorri created in Browzwear.
Midjourney AI creations by Karen Meninno. Karen Meninno is a mixed-media sculptor, painter, and fashion designer whose work spans many realms of futuristic visions. Currently, Meninno investigates the peculiarities of the digital (machine-based) and the analog (human or organic) in the digital spaces we inhabit, and the effects of interactions between them.
Images that feature Ministry of Supply’s fabric technology. At the heart of every Ministry of Supply piece is a fabric engineered to perform better than anything in your closet. From NASA-derived temperature regulating Phase Change Materials, to washable, high-performing Merino wool (and beyond), they’re researched, tested and ready to unlock comfort and productivity throughout your day.
This gallery will be accessible through the end of 2022.
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: Kendall/MIT Open Space
2022 Boston Fashion Awards
SunDAY, OCTOBER 9
IN-PERSON
7 PM
The Liberty Hotel
215 Charles Street
Boston
Starting at $50
An annual event that recognizes the hard work & contributions of those in the fashion industry including designers, models, stylists, boutiques, photographers, and more!
This year the event will be hosted by David Josef, Joshua Paul, and Nicole Spiller
BFW-AR: GENDER
SUNDAY, OCTOBER 9
AUGMENTED REALITY GALLERY
LIVE: Sunday 10/\9
This gallery is dedicated to expressing gender identity through fashion.
The images featured in this gallery include:
Verna Turbulence, photographed by Tracy Aiguier and dressed by couturier Daniel Faucher. Verna Turbulence is a Boston-based performer and philanthropist.
PUMA has partnered with illustrator Maggie Stephenson to launch an elevated activewear collection that showcases the artist’s empowering graphics and signature shape play on performance footwear and apparel. The PUMA x MAGGIE STEPHENSON collection depicts strength in action—both physical and socially responsible with apparel pieces in the collection made from at least 30% recycled polyester as a step toward a better future. The collaboration is the latest installment in the PUMA Female Artist Series, an initiative celebrating equality and empowering the voices of female artists.
Midjourney AI creations by Karen Meninno. Karen Meninno is a mixed-media sculptor, painter, and fashion designer whose work spans many realms of futuristic visions. Currently, Meninno investigates the peculiarities of the digital (machine-based) and the analog (human or organic) in the digital spaces we inhabit, and the effects of interactions between them.
This gallery will be accessible through the end of 2022.
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: Harvard Bridge (Massachusetts Avenue Bridge)
WHAT IS DIGITAL FASHION?
MONDAY, OCTOBER 10
ONLINE
1 PM
Changing the clothes of a digital character developed in the world of video games. As avatars began to represent people in virtual spaces, digital fashion became a more pressing need. Clothing is part of our identity. In this panel discussion, we’ll explore the origins of digital fashion, explain what it is and can become, and some of the technological aspects of this developing industry, including its impact on the metaverse.
Moderator: Michael Spicher
Panelists: Afsha Iragorri, Doris Domoszlai-Lantner, Daniella Loftus
BFW-AR: CULTURAL DIVERSITY
MONDAY, OCTOBER 10
AUGMENTED REALITY GALLERY
LIVE: Monday 10/\10
This gallery spotlights the culturally diverse contributions of fashion creatives.
The images featured in this gallery include:
Christian Restrepo’s A El Mismo is an offering that references a historical past, looking to create an echo through a mindful and contemporary lens, while suggesting a theoretical alternative to a stolen ancestral future. Born out of reflections of his families’ immigration to the United States from Cali, Colombia through Mexico in 1985, these thoughts became the foundation for these presented artifacts.
Pieces are brought to life through portraits of mi Abuela, mi Abuelo, mi Mama, mi hermano, y, yo mismo. Giving flesh to the ancestors, while honoring those that lead to my being here. Mi cuerpo es una continuación de sus cuerpos.
Fashion portraits by Heather McGrath
Velicia Gourdin
The right to be natural.
To be an individual.
To be our true self.
To recognize and honor our heritage.
Illustrator Velicia Gourdin’s original art commemorating the Crown Act - Creating a Respectful and Open World for Natural Hair.
Native American designer Dewayne Dale Jr.’s (Navajo/Diné) Fifth x Rockdeep M.1 Trail Shoe design is based on traditional indigenous footwear.
In partnership with Design Museum Everywhere.
From Pandoras to Barbie, dolls have played an important role in the world of fashion.
Dawn Spears (Narragansett/Choctaw) is a doll maker, photographer, multi-media artist, who uses cultural symbolism and the vibrant colors of our natural world as inspiration for her work.
In partnership with Design Museum Everywhere.
This gallery will be accessible through the end of 2022.
BFW takes place during
Latinx/Hispanic Heritage Month (9/15-10/15)
and Indigenous Peoples Day (10/10).
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: Boston Common
AGEISM: A discussion + digital photo exhibit: The Future Female
TUEsDAY, OCTOBER 11
IN-PERSON
6 PM
WPI Seaport (Panel Discussion)
303 Congress Street
Boston, MA
FREE w/RSVP
Join KB Fashion Productions and HumanKind casting as they host Boston Fashion Week Founder, Jay Calderin to lead the conversation on AGEISM in the fashion and beauty industry.
Engage in conversation with leaders from the fashion community about how ageism has affected them and how we can work to change the narrative in the industry. Panelists include fashion icon, Yolanda, fashion footwear designer Chris Donovan, photographer Shruthi, fashion designer EJ Battle and fashion retailer, Ophelia Bakon.
This is an opportunity to bring to light one of the most accepted bias in our culture, ageism. It affects us at all stages of our lives. How can we become more aware and take steps to move the conversation forward?
The panel discussion will be followed by a Photo Reveal After Party: The Future of Female at YOTEL Boston
IN-PERSON
8 PM
YOTEL Boston (Digital Photo Reception)
65 Seaport Blvd
Boston, MA
FREE w/RSVP
BFW-AR: AGE
TUESDAY, OCTOBER 11
AUGMENTED REALITY GALLERY
LIVE: Tuesday 10/\11
This gallery acknowledges that it’s never too early, or never too late to express yourself through fashion.
The images featured in this gallery include:
A selection from Future of Female, an exhibition of digital images responding to the issue of ageism is by Bob Packert/Red Raven Art. The images redefine the stages of womanhood from Maiden/Mother/Crone to Goddess/Warrior/Empress and embrace the future of female. The images illustrate the concept within a futuristic landscape. Technically achieved with a combination of AI technology and Photoshop.
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The Fashion Technology program at the Boston Arts Academy, immerses students in the study of techniques, context, and the business of fashion as well as coursework in garment design and construction with a deep understanding of the fashion and merchandising industry. In lieu of a fashion show this year high school students in the Fashion + Technology program took part in a photoshoot by @NileScottStudios. This selection of images showcases the diverse talents of these teens.
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Chris Donovan became a shoe designer at the age of 55. Chris spent most of his career as a telephone repairman. Feeling unfulfilled and knowing he was on this journey once he decided to chase his lifelong passion of shoe design. With no design background other than his sketches throughout his life he left his job and entered the Masters in Footwear program at Polimoda Fashion Institute. Chris opened the final graduation show with his collection and showed some of his designs at Dutch Design Week. Once home Chris won a contest on the television show Project Runway to meet Tim Gunn and have him critique his work.
This gallery will be accessible through the end of 2022.
@chrisdonovanfootwear @bostonartsacademy @bpackert/@red_rave_art
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: Waterfront Park, Seaport District (near ICA)
BFW-AR: sustainability
Wednesday, OCTOBER 12
AUGMENTED REALITY GALLERY
LIVE: Wednesday 10/\12
This gallery addresses the importance of finding ways to be sustainable in fashion.
The images featured in this gallery include:
Denim Suit 2022 by Henry Hawk: This outfit is made entirely from vintage and second-hand clothing. The jacket is made out of vintage destroyed Levi’s 501s from the 90s and vintage dress shirts for the lining. It’s rich with patchwork, reweaving, hand-sewn details, repair marks, and signs of the previous wearer. Henry Hawk tries to celebrate and showcase the beauty that is within the marks of a well-worn garment. It’s a playful but precise rearrangement of recognizable Jean elements, (pockets, belt loops, yokes) in order to give the worn-out pants a new life.
•
/RSS-ci-tate is a collaboration between Diana Jaye Coluntino and Matt Wolterding, exclusively made with deadstock and rescued (factory waste) materials.
•
Queen Adeline’s mission is to inspire confidence in people. To empower them to express themselves while respecting and caring for the environment. To help reduce waste and to build sustainable communities. We believe we should leave the earth in the same way, if not better than we found it for the next generation. We are contributing to this goal with our sustainable creation processes and timeless collections.
•
The Massachusetts Historical Society promotes understanding of the history of Massachusetts and the nation by collecting and communicating materials and resources that foster historical knowledge.
#altered Coat belonging to Andrew Oliver, Jr. [textile] - Sleeved waistcoat of figured silk with silver thread embroidery and spangles, belonging to Andrew Oliver, Jr., c. 1755 with several 18th and 19th-century repairs and alterations. MHS: Textiles, Clothing, men’s 011 #altered
#altered Muff belonging to Hannah Dawes Newcomb. [textile] - Hannah Dawes Newcomb’s muff was remade and refashioned from another item, which she then embroidered. MHS Needlework Misc 009
#remade Dress belonging to Rebecca Tailer. [textile] - Rebecca Tailer [Byles] Spitalfields [London] silk damask wedding dress, c. 1747 with several 18th and 19th-century alterations. MHS: Textiles, Clothing, women’s 002.
All Images Courtesy Massachusetts Historical Society
Photographs by Laura Wulf
This gallery will be accessible through the end of 2022.
@h3nryhawk @rsscitate @queenadelinecollection @mhs1791
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: TBA on 10/12
Check back here or on our social media channels for details.
the women of Boston lingerie
wednesDAY, OCTOBER 12
IN-PERSON
6 PM
The Women of Boston Lingerie Show Room
153 Rumford Avenue
Auburndale, MA
The Women of Boston Lingerie invite you to their BFW debut, a cocktails and shopping event. Join them for networking and a fashion show.
Donations for Rosie’s Place will be accepted at the event.
BFW-AR: ART+CRAFT
thursday, OCTOBER 13
AUGMENTED REALITY GALLERY
LIVE: Thursday 10/\13
This gallery celebrates the art and craft of being a fashion maker.
The images featured in this gallery include:
The Worth Project
197 years ago the father of haute couture was born. We’re celebrating Charles Frederick Worth’s birthday on Thursday, October 13th during the 28th annual Boston Fashion Week.
Worth’s ties to Boston include dressing one of the city’s most prominent citizens, Isabella Stewart Gardner. A remnant of one of those gowns on display at the Isabella Stewart Gardner Museum became the impetus for The Worth Project.
Boston Fashion Week set a challenge to students in leading local fashion design programs at Lasell University, Massachusetts College of Art + Design, School of Fashion Design, Boston, and UMass Dartmouth.
Full-color illustrations by 15 student designers who have been inspired by the ISGM textile, the Isabella Stewart Gardner, and Charles Frederick Worth will be featured in an AR (augmented reality) gallery in Evans Way Park (across from ISGM) and in the Public Garden.
From Lasell University: Kiersten Alessandra Brown, Kaleigh Conners, Alexis Picou, Eliara Ventura Rodriguez
From MassArt: Ethan Donaldson, Alana Locke, Nesyah Mager, Paige Petrosso, Khammany Phommachanh, Lilah Pudlo
From School of Fashion Design, Boston: Vanessa Gomez, Preeti Khatri
From UMass Dartmouth: Brian Carta, Tori Johnson, Alec Landry
Historical photos courtesy of the Isabella Stewart Gardner Museum, Boston
•
Worth Wedding Gown from the Lasell Fashion Collection
On 17 Nov 1888 the donor's grandmother, Charlotte Upham, married Walter Cabot Baylies at Emmanuel Church in Boston. The wedding dress that she wore was made by the House of Worth in Paris. The story behind that, as understood from the donor's Mother, is that the House of Worth was having financial difficulties at that time. One of the donor's great grandfathers, George Phineas Upham or Edmund Lincoln Baylies, helped bail them out financially. In appreciation of that, the House of Worth made and gave a wedding dress for that wedding. It was again worn by the donor's sister in 1955 when she was married on Long Island, NY, and slightly altered for this occasion by Bergdorf Goodman.
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#fashioncraft
Candice Wu, is a Boston-based fashion designer who launched her own bridal line and specializes in creating custom bridal dresses for her clients. Many features of Wu’s bespoke bridal rely on time-honored traditions involving hand-placed lacework and beading.
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#fashioncraft
The Massachusetts Historical Society promotes understanding of the history of Massachusetts and the nation by collecting and communicating materials and resources that foster historical knowledge.
Pocketbook belonging to Benjamin Stuart [textile], dated 1753, with a yellow silk lining. MHS: Textiles, Pocketbooks 025.
Vest belonging to Frederic Baury. [textile] - Fredric Baury embroidered linen vest with bone buttons, c1809-1812. MHS: Textiles, Clothing, men’s 003.
Lap quilt. [textile] - Lap quilt, sewn by Rachel Smith Bagley Clark for her granddaughter Rachael Hartwell, 1868. MHS: Hartwell-Clark Family.
•
#artinfashion
#fashioninart
With the Dole House, Lani Asuncion is creating connections between Hawaii and Boston's past and current American histories and examining how these narratives are being told and communicated by reframing them through digital media tools like video, augmented reality, installation, and public performances.
This gallery will be accessible through the end of 2022.
#theworthproject @gardnermuseum @lasell_u @candicewucouture @lani.asuncion @mhs1791
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: TBA on 10/13
Check back here or on our social media channels for details.
MIDDLE ENGLISH BY SAM JOBE
THURSDAY, OCTOBER 13
IN-PERSON
FREE
Barnum Hall, Tufts University
Dana Laboratory, Packard Ave
Medford, MA
An exposition of "Middle English" by Tufts scholar Sam Jobe, a streetwear brand inspired by early medieval art and ideas.
For more information contact: samjobedesign@gmail.com
Digital Fashion and Sustainability
FRIDAY, OCTOBER 14
ONLINE
12 NOON
It is well-known that the fashion industry contributes a large amount of pollution to the world. Too many garments end up in landfills, for instance, and sometimes this results from a garment that was used for one Instagram photo. The social impact of fashion can be seen as equally concerning, as it deepens already existing inequalities along the supply chain, and still fails to adequately address issues of diversity and inclusion, as well. In this panel, we’ll explore ways that digital fashion presents a sustainable solution for the fashion industry, lowering the social and environmental impact.
Moderator: Michael Spicher
Panelists: Sara Emilia Bernat, Leslie Holden, and Olga Chernysheva
BOSTON EN VOGUE 2022/MODERN LUXURY SHOW
FRIDAY, OCTOBER 14
IN-PERSON
7 PM
Vintage
72 Broad Street
Boston MA
$40
Boston En Vogue is creating an entertaining and fashionable experience during Boston Fashion Week 2022. Our modern luxury fashion event will take place in the heart of Boston, featuring luxury fashion looks from several designers, photography, art, dance & music. Brazil's number one Samba dancers will also be performing, displaying the colors, & sounds of Brazil.
The runway will be ablaze with a unique, colorful, and creative fashion display. Reminiscent of a fashion event in Rio & fashion cocktail party in New York, we are creating a unique atmosphere, with creative fashion on display.
Marika Shine - Sarian Boston - dolinko Fine tailoring
FRIDAY, OCTOBER 14
IN-PERSON
7 PM
Shine Med Spa & Microblading
26 Princess Street, Suite #2A
Wakefield, MA
Marika Shine, Sarian Designs, and Betsy Dolinko join forces to show their latest collections of exotic clothing and handbags.
BFW-AR: INCLUSION
friday, OCTOBER 14
AUGMENTED REALITY GALLERY
LIVE: Friday 10/\14
This gallery is about the importance of inclusion in fashion with a focus on size and ability.
The images featured in this gallery include:
Superhero Arm
Coby Unger met Payton Robinson through a summer camp called Superhero Cyborgs where kids got the opportunity to design their own prosthetic devices or exoskeletons. Payton’s idea was to create what they called a ‘swiss army knife’ of prosthetic attachments. Rather than creating a device with a hook or semi-functional mechanical hand, Payton and Coby decided to create an arsenal of kid-friendly and functional attachments. The LEGO attachment has two functions. The first is as a building tool for fun. More importantly, it is a platform for them to prototype future arm attachments.
In partnership with Design Museum Everywhere.
Learn more about DME’s Bespoke Bodies
•
Runway to Love, an exhibition featuring the work of Patrick Kelly is up until November 6th. #inclusiveness
“I design for fat women, skinny women, all kinds of women. My message is, you're beautiful just the way you are."
— Patrick Kelly
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Noèl Puèllo is a Mexico City-based clothing designer interested in shifting perceptions of intimacy and revitalizing a sense of fantasy through the dissection of queer and Afro-Latinx identity. Noèl’s silhouettes are fashion-forward and flattering for all bodies. Designing less for celebrities and more for the everyday person, Noèl’s hand-crafted garments are versatile, multifunctional, and affordable.
In partnership with Design Museum Everywhere.
Check out DME’s full We Design - People • Practice • Progress exhibition online:
This gallery will be accessible through the end of 2022.
@peabodyessex @noel_puello @cobyunger
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: Boston City Hall Plaza
BFW-AR: BUY LOCAL
SATURday, OCTOBER 15
AUGMENTED REALITY GALLERY
LIVE: Saturday 10/\15
This gallery is designed to encourage everyone to make buying locally a part of their shopping strategy.
The images featured in this gallery include:
Visit the social marketplace created to help independent fashion vendors, artists, and boutiques.
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Check out designs that are deeply influenced by the Ghananian tradition of looking sharp and memorable at all times. Strong patterns and colors are the hallmarks of their sartorial traditions.
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Chris Donovan became a shoe designer at the age of 55. Chris spent most of his career as a telephone repairman. Feeling unfulfilled and knowing he was on this journey once he decided to chase his lifelong passion for shoe design.
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International designer Melina Cortes-Nmili has a vision for a new take on a timeless concept - “beauty that transcends the trend.” She believes in a luxurious, classic, yet contemporary design that always looks beautiful, and never goes out of style.
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Thom Solo is a Boston-based women's shoe designer who specializes in highly crafted, sculptural couture.
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Lani Asunción is an interdisciplinary multimedia artist creating socially engaged art in both private and public spaces, independently and collaboratively. Her work also informs a collection of garments, bags, jewelry, footwear, and prints.
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This is where you can find We Design Exhibition Conversation Cards, Bespoke Bodies Book, and Design Museum Magazine.
Click through to their websites using the black buttons!
This gallery will be accessible through the end of 2022.
@bogosplit @erniejubin @lani.asuncion @lalla.bee @chrisdonovanfootwear @thomsoloshoes @designmuseumeverywhere
Each day of the 28th annual Boston Fashion Week will be dedicated to a different fashion issue or idea. Fashion content for each theme will be featured in augmented reality galleries in public spaces.
Be sure you’ve downloaded Hoverlay, an AR browser that will allow you to unlock fashion content with your phone or tablet during Boston Fashion Week (10/8-15) throughout the city.
NEW TO AR?
Augmented reality can be described as a layer of digital content that “exists” over the real world. Once you’ve downloaded the free AR browser app called Hoverlay (see below) you can use a phone or a tablet to unlock BFW’s augmented reality content and experience it in designated public spaces.
LOCATION: TBA on 10/15
Check back here or on our social media channels for details.
OUIMILLIE FALL FASHION SHOW
SATURDAY, OCTOBER 15
IN-PERSON
6 PM
315 Massachusetts Avenue
Cambridge, MA
$50
The Ouimillie Fall Fashion Show will feature Vivetta, Iceberg, Manoush, Stine Goya, Rachel Comey, Germanier, Dauphinette, Briwok, Cheville, Bellerose, Ottod'ame, Helmstedt, and others.
Our stylist for the Fall fashion show this year is Christian Adams. Christian is a Boston-born stylist currently working in Boston and New York.
Ouimillie is collaborating with The One By One Project, whose mission is to support those who are underserved and at-risk in Greater Boston through partnerships with local non-profits. We are delighted to be a part of their mission and host our first donation-based fashion show in order to raise money for the greater cause of healing homelessness in Boston.
Prepare for Boston Fashion Week 2022 in AR
DOWNLOAD HOVERLAY
Once you’ve downloaded the Hoverlay app
your phone becomes the key to unlocking fashion content around the city!
ONLINE
Round off your Boston Fashion Week experience with online content and remote programs.
Details will be posted on this site and shared via all BFW social media channels.
IN PERSON
The details for safe in-person fashion events will be posted on this site and shared on all BFW social media channels.
Don’t miss anything!
Be sure to follow us on our social media channels.
"Never doubtthat a small group of thoughtful,
committed citizens can change the world.
Indeed, it is the only thing that ever has." — Margaret Mead