It’s Boston Fashion Week, which means

“It’s a beautiful day in the neighborhood.”

Explore the city and discover local fashion treasures in public spaces,

near historical landmarks

and iconic institutions through AR.

Use the Hoverlay app to unlock content at or near these locations.

BFW21 AUGMENTED REALITY

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DOWNLOAD HOVERLAY

Once you’ve downloaded the Hoverlay app

your phone becomes the key to unlocking fashion content around the city!