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"A new
fashion bible for designers, aspirers and the just plain curious,
this tome contains all the secrets."
- Los Angeles Times
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Featured in the Los Angeles Times
12/13/09
10 Gifts for a Fashion-Forward Bookworm
Featured in the Chicago Tribune
12/13/09
A Holiday Book List for the Fashion-Minded
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"If you know someone who's
studying to be the next McQueen or McCartney, or who's simply
eager to know more about what's behind the seams of the fashion
industry, this is the instruction manual on how to become a
designer.
You'll learn everything from how to conceive a garment to how to
market it. Calderin writes clearly, using easy-to-follow text
and pictures that explain the route to the runway. A new fashion
bible for designers, aspirers and the just plain curious, this
tome contains all the secrets."
- Los Angeles Times
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Featured in Fashion Boston
March
2010
FB
Loves: The Sew Must Go On
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“Fashion geeks, meet your new bible.
Written and edited by Boston’s own fashion sage Jay Calderin,
“Form, Fit, and Fashion” (Rockport Publishers) guides design
enthusiasts and pros alike on a stroll through the six steps of
clothing creation: research, editing, design, construction,
connection and evolution. But practicality aside, we love that it
traces the birth of an idea all the way to the tweaking and
marketing of its mass appeal. Consider it a road map for bringing
a piece of clothing, and ultimately a collection, to life.”
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Fashion Boston
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Description
An indispensable primer for students
and first-stop reference for professionals, Form, Fit, and Fashion
guides the fashion designer through the entire design process, from
conceiving a garment to marketing it.
This handbook collects the information
and ideas essential to planning and executing fashion projects of
every scale and distills them in an easy-to-use format that is
compact enough to slip into a tote. Linking six central phases in
the cycle of fashion —research, editing, design, construction,
connection, and evolution — Form, Fit, and Fashion will help designers
to develop effective strategies for building a cohesive collection
and communicating their vision.
The book includes
several inspiring designer interviews —
Ralph Rucci, Isaac
Mizrahi, Yeohlee, Joseph Abboud, Carla Fernandez, Philip Treacy as
well as insights from fashion professionals like Fern Mallis (senior
vice president,
IMG Fashion),
Katherine Bowers (a contributor for WWD), Gretta Monahan (co-host of
Tim Gunn's Guide to Style), Dawn Mello (formerly with Bergdorf
Goodman & Gucci) and Pamela Parmal (curator at the Museum
of Fine Arts, Boston).
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Author Jay
Calderin says,
"Form,
Fit, & Fashion
is an ideal tool for enterprising style professionals, ardent fans of
fashion, and of course the next generation of aspiring
designers.
This
concise, yet comprehensive overview of the industry has been
edited to serve as an accessible collection of information,
insights and resources that you come back to again and again.
Thought-provoking and relevant questions throughout the book
engage the reader, challenging them to think strategically and
use innovative methods to pursue their passion creatively!"
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Follow the author:
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Become a fan:
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Read the words: |
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See the pictures: |
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Purchase the book:
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